Buyology

Buyology

Truth and Lies About Why We Buy

Buyology uncovers the mysteries about brain states in relation to advertising. Martin Lindstrom has performed a great deal of research and it really shows. Why do people follow commercials, and what triggers the brain's sensations. A must-read for both customers and marketers.  Truth and lies about why we buy!
New Rules of Marketing and PR

New Rules of Marketing and PR

 The book provides an easy to understand yet comprehensive view of the new online marketplace - a landscape that can appear quite bewildering, even to marketing specialists.   How to use viral marketing and online media to reach buyers directly.
Word of Mouth Marketing

Word of Mouth Marketing

 Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work. Learn  how smart companies get people talking.

Gabay’s Copywriting Compendium

Sunday, February 28th, 2010 at 5:16 am  
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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contain... [Read More]

Guerrilla Copywriting

Saturday, February 27th, 2010 at 11:54 am  
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This 2 Disc CD set contains 1 Audio CD running over 60 minutes and 1 BONUS Data CD containing 3 highly celebrated Digital Books. 1. Guerrilla Marketing: Put Your Advertising on Steroids by Jay Conrad Levinson. 2. How to Get Richer in Your Own Business by David Garfinkel and Audri Lanford 3. Multimillion-Dollar Secrets of Selling Information Online by Dav... [Read More]

How to Get into Advertising

Friday, February 26th, 2010 at 9:08 pm  
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This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pur... [Read More]

Strategic Copywriting: How to Create Effective Advertising

Friday, February 26th, 2010 at 7:17 pm  
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Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques... [Read More]

Copywriting by Design: Bringing Ideas to Life With Words and Images

Friday, February 26th, 2010 at 5:16 pm  
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Copywriting by Design is intended as a self- guided tour for anyone who wants to explore the craft of cop ywriting. Using a make-believe product, Grand Tour Soups, th e author explains the process involved in copywriting. '

Gabay’s Copywriters’ Compendium- revised edition in paperback, Second Edition: The Definitive Professional Writers Guide

Friday, February 26th, 2010 at 3:39 pm  
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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains... [Read More]

Masters of Copywriting: 22 of the World’s Greatest Advertising Writers Reveal the Secrets of Selling with Words!

Friday, February 26th, 2010 at 2:10 pm  
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This information-packed manual is a must-have reference for anyone who sells with words. Now you can learn from the best, including Joseph H. Appel, Bruce Barton, Harry E. Cleland, George L. Dyer, Claude C. Hopkins, John Starr Hewitt, and other stars of the advertising world. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press.

Basics Advertising: Copywriting

Friday, February 26th, 2010 at 7:30 am  
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Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both... [Read More]

How I Learned The Secrets Of Success In Advertising

Friday, February 26th, 2010 at 3:27 am  
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You will get an exciting new slant on creative business thinking by reading this book! It is G. Lynn Sumner's personal story of how he rose from door-to-door salesman to help build some of America's most prosperous business enterprises. He give you his own long-guarded secrets for stimulating your powers of imagination so that an idea emerges for a new ... [Read More]

How To Make Money At Home In Spare Time By Mail: In Seven Lessons

Friday, February 26th, 2010 at 1:58 am  
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Lost and out-of-print for over sixty years, Robert Collier's "How To Make Money At Home In Spare Time By Mail" will be a welcome addition to your marketing library. Robert Collier will personally guide you through a seven lesson "Master's Class" on marketing and entrepreneurship. You will learn the secrets of back-end offers, scarcity, bonuses, guaran... [Read More]
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