 PRAGMATIC & POWERFUL! DESERVES A HIGHER RATING THAN A 10! |
| Review Date: May 2, 1998 |
| Reviewer: , |
| I have been an astute student of Brian Tracy since 1989. My introduction to Mr Tracy was "The Pyschology of Selling" and "The Phoenix Seminar-Pyschology of Achievement" . His programs have made a powerful impact on my life, in my sales career and in personal relationships as well. I was able to rebuild myself from the inside out and completely turn my sales career around. I went from 64th out of 66 in my sales group to 3rd out of 75 in one month! Brian's books are as easy to read as his tapes are easy to listen to. If you want to jump start your sales career--this is the bok to buy! |
The only book on selling that you need
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| Review Date: February 9, 2004 |
| Reviewer: , |
| Brian Tracy offers all the sales tools you will ever need in this outstanding book Advanced Selling Strategies: The proven system of sales ideas, methods and techniques used by top salespeople. Even though thousands of sales books have been written, consultant, author and trainer Brian Tracy believes that the selling process can be simplified and broken down into three key elements: 1) Prospecting. This is the beginning of the sales process and the most important. If you have enough qualified prospects in the front end of your sales pipeline, you'll almost inevitably get enough completed sales out of the other end of the pipeline. 2) Presenting. Your ability to establish rapport and trust, identify the true needs or problems of the prospect, and then showing your prospect that your product or service is the ideal solution to their needs is your key to sales success. 3) Closing. In golf they say, "You drive for show but you put for dough." In sales, you prospect and present for show, but you close for dough. Your ability to overcome the final objections and get your customer to take action on your offer is the critical part of modern selling. In Advanced Selling Strategies, you will learn all about Prospecting, Presenting and Closing. You will also learn much more like gap analysis, beating the competion and how to lead the field. Although I have many good books on selling, if I had to choose just one, if I had to throw the rest away and keep only one, Advanced Selling Strategies by Brian Tracy would be the one I would keep. This book, if you use it properly, will turn you into a sales champion. |
Exceptionally professional & practical - top notch salesmanship here!
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| Review Date: August 19, 2005 |
| Reviewer: Kenneth Calhoun, Colorado, USA |
Brian Tracy's very detailed, thoughtful pro selling book is a "salesman's best friend", and along with books from others such as Schiffman and Gitomer, is essential for successful salesmanship.
What impressed me most about this book is the experience that comes through; Tracy is an authentic, proven sales professional who reveals hundreds of techniques that are crucial for successful salesmanship.
If I was a sales manager, I'd require all new sales reps to read this book, and make elements of it the foundation for sales training programs.
As a sales trainer, I recommend this book to all my clients worldwide, as it's very detailed, advanced, non-gimmicky, and intelligent. Unlike other books, this doesn't have the old-school cliche'd "rely on different phrases" substitute for salesmanship; instead Tracy offers us a rare, advanced glimpse into the inner workings of a true sales professional.
This one's a winner and a must-read, I still periodically re-read it myself and pick up new insights I use in my own sales processes.
Terrific book, this is one of the top 10 on sales I'd recommend to anyone who wants to become more successful (regardless of experience!) in their salesmanship.
Nice work - thanks, Brian!
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Consultative selling at it's best
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| Review Date: June 16, 2004 |
| Reviewer: , |
| The rules in selling have changed. Customers are smarter now and the old methods no longer work. In this 430 page bible on selling, Brian Tracy takes his 30 years of sales experience and shows you the sales ideas, methods and techniques used by top salespeople everywhere. In a key chapter, Tracy explains the 7 mental laws of sales success. According to Tracy, "When you organize your life and activities in harmony with these laws your career will take off." Also recommend Be A Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets. |
Great book on how to sell well
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| Review Date: February 6, 2004 |
| Reviewer: louis caputo, NJ, USA |
| I purchased Brian Tracy's "The Psychology of Selling" and "How To Sell Well" programs many years ago. Brian is not just a author/writer pumping out material. Brian Tracy is a man who has been there. He has done it. Tracy speaks from experience and shares his experience with us all. Did you ever think how great it would be to spend a day with a successful sales person and learn the ropes? Now you can. Brian shares all. Unlike other programs that still perpetuate 1950's type gimmicky sales methods, Tracy offers the modern way to sell. Brian will show you how to partner with your customers. Create win/win realtionships. How to prospect and fill your sales pipeline, how to motivate people to buy and much more. I recommend Brian Tracy's Advanced Selling Strategies to anyone who is in sales and wants to reach their best. |
A complete book on selling
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| Review Date: November 21, 2005 |
| Reviewer: carl brandon, USA |
Brian Tracy offers everything you need to become a champion in selling. You will learn the attitunal skills and selling skills. You will learn consultative selling skills and closing skills. Best of all, this book was written by a man who has been and still is a great salesman. However, the ability to sell and teach is unique and Brian has this quality.
Also recommend The Pyschology of Selling by Brian Tracy, a great companion to this book. |
This book's more just selling, it's a philosophy on success
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| Review Date: March 23, 2000 |
| Reviewer: Ron, North York, Ontario Canada |
| Brian Tracy's books are always objective, informative, and inspiring. According to the author, the secret to success is attainable and starts with who we are, what we think, and what we know. If you follow the instructions in this book, you will not only achieve success in your work but also BECOME a successful person in EVERYTHING you do. Get ready to achieve a positive outlook on life! Good Luck! |
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