Basics Advertising: Copywriting

Friday, February 26th, 2010 at 7:30 am

Manufacturer: AVA Publishing
Customer Rating:
List Price: $29.95
Sale Price: $22.76
Availibility: Usually ships in 24 hours
Free Shipping Available
Buy Now

Product Description

Learn the art of conceptual copywriting from a master

* Concentrates on the copywriter-client relationship

* Includes exercises and case studies of some of the best ad campaigns from around the world

Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!

Product Details

No details are available for this product

Video Reviews

No video reviews found for this product.

Customer Reviews

For anyone who wants to best understand the art of copywriting

Review Date: November 10, 2008

Reviewer: Midwest Book Review, Oregon, WI USA

You could have the greatest product in the world, but if no one knows about it, no one is going to buy it. "Basics Advertising: Copywriting" is a simple crash course in basic fundamental skill of advertising one's product. With ideas both combining the art of words and visual components when creating an effective advertisement, it contains many examples to gain inspiration from many established and successful marketing agencies. For anyone who wants to best understand the art of copywriting, "Basics Advertising: Copywriting" is strongly recommended reading.

Tagged with: Advertising • basics • Copywriting