Broadcast/Cable Copywriting (7th Edition)
Thursday, February 25th, 2010 at
6:56 am
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| Broadcast/Cable Copywriting (7th Edition) |
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| Manufacturer: Allyn & Bacon |
| Customer Rating: |
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| List Price: $126.80 |
| Sale Price: $126.80 |
| Availibility: Usually ships in 24 hours |
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Product Description |
Broadcast/Cable Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader. |
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Customer Reviews |
The only book I kept from Grad School
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| Review Date: May 13, 2000 |
| Reviewer: Prof Zarkof, On the move with Flash Gordon |
| Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date. |
Is a bit out of date...but so are soda fountains....
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| Review Date: May 9, 1999 |
| Reviewer: , |
| Peter B: Is a briliant man... who is surrounded by some problematic "peers." His text is, and should be, the standard for copywriters, but the lack of marketing will make it a hand-maiden to other texts... |
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Tagged with: broadcastcable • Copywriting • Edition
Filed under:
Copywriting
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