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Broadcast/Cable Copywriting (7th Edition)
 
Manufacturer: Allyn & Bacon
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Product Description

Broadcast/Cable Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader.

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Customer Reviews
The only book I kept from Grad School
 
Review Date: May 13, 2000
Reviewer: Prof Zarkof, On the move with Flash Gordon
Of all the books I had to purchase for Graduate classes, this is really the only book I've found I really do use. A great reference, even if slightly out of date.
Is a bit out of date...but so are soda fountains....
 
Review Date: May 9, 1999
Reviewer: ,
Peter B: Is a briliant man... who is surrounded by some problematic "peers." His text is, and should be, the standard for copywriters, but the lack of marketing will make it a hand-maiden to other texts...

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