Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12-18 month professio... [Read More]

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the peopl... [Read More]

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guides Nearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selli... [Read More]

The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effect... [Read More]

In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to re... [Read More]

Writing picture books is not easy. Picture books are a unique form of writing with a large audience of 2- to 8-year-olds, and they must appeal to both the adult purchaser and the child listener/reader. They are generally 32 pages long and must be tightly focused and told partly through illustrations. And novice picture book writers make a lot of mistakes-... [Read More]

Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its... [Read More]

From the bestselling author of What the CEO Wants You to Know: How to rethink sales from the outside in More than ever these days, the sales process often turns into a war about price—a frustrating, unpleasant war that takes all the fun out of selling. But there’s a better way to think about sales, says bestselling author Ram Charan, who is ... [Read More]

There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better. Think Better is about Productive Thinking — why it’s important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a game changer — a practical, easy-to-lea... [Read More]

Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color. This book contains all new material to help you make effective, unique and credible color choices. Based on research and filled with hundreds of color combinations and illustrations, this book presents color expert, Leatr... [Read More]