A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry;  Defining the Problem and Determining Research Objectives; Understanding Research Design; Using... [Read More]

Book for the Kindle: Sales Letter for Dummies: How to Sail Through Sales Copywriting Like a Pro without Getting Detected ********************************************************** We are pleased to offer thousands of books for the Kindle, including thousands of ha... [Read More]

A guide to writing effective sales letters fast.

Praise for Engage! "It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place." —Mark Cuban, owner, Dallas Mavericks; investor... [Read More]

Copy writing is an art form. There are millions of pages of copy on the Internet but most of it is simply not effective because the copywriter did not understand the fundamental rules of writing web copy. You can write effective web copy. This book can teach you how. Get Your Copy Now. You owe it to yourself.

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand ... [Read More]

Discover simple and proven step-by-step techniques to create hypnotic sales copy that turns visitors into paying customers. What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others? This book focuses on the sales letters used by Internet Marketers. Since the art of ... [Read More]

Do you want to build an online empire? This book teaches you 50 ways to use relationship marketing to build a profitable business on the Internet, even if you are starting with a very small list.

Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are... [Read More]

Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, ... [Read More]