This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. ... [Read More]

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powe... [Read More]

Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process. Areas covered includ... [Read More]

ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world pr... [Read More]

Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz traditio... [Read More]

Learning web copywriting on your own could take ages - Accelerate your learning process, and become an effective web copywriter immediately!By learning some simple techniques, you'll be able to increase the number of people who take the action you want them to take.

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!   Top Web marketing consultant Michael Tasner has written the definitive practical guide ... [Read More]

Copy writing is an art form. There are millions of pages of copy on the Internet but most of it is simply not effective because the copywriter did not understand the fundamental rules of writing web copy. You can write effective web copy. This book can teach you how. Get Your Copy Now. You owe it to yourself.

Copy writing is an art form. There are millions of pages of copy on the Internet but most of it is simply not effective because the copywriter did not understand the fundamental rules of writing web copy. You can write effective web copy. This book can teach you how. Get Your Copy Now. You owe it to yourself.

"Learn ALL The Basic Steps You NEED To Create Amazing Sales Copy For Your Next BIG Project!"Dear Aspiring Netrepreneur,Writing "sizzling" sales copy is a skill you MUST have if you wish to make money online.You can have the CRAPPIEST product ever created, but if your copywriting is doing its job correctly, YOU WILL STILL MAKE PROFITS!!It's 100% TRUEAnd al... [Read More]