| Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage. Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today. Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way |
|
 Relevant info for today's business world |
| Review Date: September 24, 2008 |
| Reviewer: Reader Views, Austin, Texas |
Reviewed by Irene Watson for Reader Views (7/08)
The sub-subtitle of this book is "The Complete SE0 Copywriting Guide for Search Engine Rankings and Sales Conversion" which caught my eye immediately. Like anyone else that has an online business, I'm always striving to keep my sites in high rankings with the search engines. With millions and millions of sites and each one of us competing for the top stops, we need to keep on top of the how-to. Jon Wuebben's book is the how-to from beginning to end!
It has been a slow go for me to get through this book because every page, and I mean every page, has something on it that needs to be done or checked out. For example Wuebben says "Here is something you should do right now; jump on to Google and type in "site: www.yourdomain.com" - fill in your domain with whatever your site URL is. What pops up are all your titles and descriptions for pages indexed by Google. Are they all the same? That needs to change! Every page needs unique titles and descriptions." I did this immediately and yes, we need to change. In fact, we are in the process of doing that now. We used a template before that entered the same thing on every page. Well, we are finding out this isn't the right way to go and have to change near 5000 pages manually! This is a big thanks to Jon Wuebben.
There is so much information in this book it could be very overwhelming, however, it is also information that is extremely important for anyone who has a web-based business. Wuebben covers things like SEO website copyrighting, going viral, pay per click, and outsourcing. He also gives case studies as well as resources.
"Content Rich" gives concise and relevant information for today's business world. Wuebben dispels the mysteries and takes away the fears of the "not knowing" about the World Wide Web and how it functions. Upbeat and conversational type of language is straightforward making understanding the concepts a breeze. This is a must-have book by all the millions of website owners.
|
Helpful Book for Newcomers
|
| Review Date: March 13, 2009 |
| Reviewer: S. LaForges, |
| As a newbie to the online marketing space, I needed a book that would walk me through the concepts and explain things to me in a way that I could understand. Content Rich was exactly what I needed to read..it helped me reduce the learning curve and got me up to speed right away. I have already recommended the book to 3 of my friends...if you are a small business owner with a limited or non-existent web presence, this book could change everything for you. It has for me. |
An ESSENTIAL read!
|
| Review Date: March 4, 2009 |
| Reviewer: Donna L Beck, Sacramento, CA |
Wuebben uses simple, knowledgeable and straightforward speak that makes this book a diamond in the ruff. Whether you are a novice or just looking to build your knowledge - everyone will get something from this book.
I have already put this book to work for me and have been more than pleased with the results!
A must have! Don't think twice, hit the button and buy the book, you won't be disappointed! |
Content Rich is an absolute "must have"
|
| Review Date: March 5, 2009 |
| Reviewer: Jonny, Los Angeles, CA |
Content Rich: Writing Your Way to Wealth on the Web
"Content Rich" by Jon Wuebben is probably the most value-added, plain English source relating to SEO sites.
Based on a learning curve of zero when I first picked up the book, Jon Wuebben does a masterful job of guiding the reader step-by-step from ground zero to increasingly more useful subjects like meta tags, RSS feeds, and blogs. The great value of this book is not only "what" the book covers, but "how" the author uses plain English to break down complex technical jargon to soemthing that the average non-PhD in computer science can fully understand. This to me, a professor of international law and finance (with little or no background in the area of SEO copyrighting) reflects that the author is a true expert in his field - I literally found myself highlighting useful sections on every page.
Bottomline: you will get tremendous value out of this book, and I give it my highest recommendation. |
An Incredible Resource - Shows Us the Future of Online Content
|
| Review Date: March 5, 2009 |
| Reviewer: William E. Wulfert, |
| In Content Rich, Wuebben does three things that no other author in the online marketing space has ever done - 1. He shows us how the online content that we create, whether its for a blog, auto-responder series, newsletter or corporate website, can simultaneously bring more traffic, convert more visitors and build a brand 2. Provides a compelling story of what the future of online content may look like 3. Writes in a way thats very easy to understand, while conveying contagious passion, enthusiasm and knowledge in his subject. Dog eared and highlighted throughout, my copy will serve me well for years to come. I highly recommend Content Rich. Every small business in the country needs a copy of it. It can dramatically alter the way you think about your website and your potential to generate business online. |
Writing Your Way to Wealth on the Web
|
| Review Date: January 18, 2009 |
| Reviewer: K. Muldoon, |
Content Rich is an SEO Copywriting book which aims to help you increase search engine rankings and increase sales conversions through writing on the web. For those who haven't heard of the term, "copywriting" is the method of writing to promote a company, product, person or even a concept.
On the web, copywriters still have do their best to promote the product or service however they also need to think about the search engines and how their copy can help promote their company. Jon Wuebben has offered copywriting services through his company, Custom Copywriting, since 2003. They are one of the leading SEO Copywriting companies on the net, and Jon is certainly in a position to talk about the subject.
The book itself is of a high quality. It's about 260 pages long and has a 22 page introduction which discusses how Jon got into the business and explains exactly what copywriting is and how it can help you. The main content of the book is split into 3 parts :
1. SEO Copywriting : The Basics (5 chapters)
2. All The Flavours of SEO Web Copywriting (6 chapters)
3. Real World SEO Copywriting Examples & the rest (7 Chapters)
I was pleased that the book included the introduction and the basic chapters. Although I knew what copywriting was, I had never read a book about it, so my knowledge of the subject was limited. He discusses a range of topics including keyword research, PageRank, HeatMaps and more. In part 2 Jon covers Link Building, Press Releases, Newsletters and Landing Pages. There's a short chapter dedicated to blogs though it doesn't really go into too much detail, which isn't a major problem as most things in the book are applicable to bloggers. The last chapters (part 3) concentrate on those who are looking at copywriting as a career. Jon shows talks about the differences between writing for small businesses and large corporations and he gives some tips on how to get into full time employment as a copywriter.
As you would expect from a full time copywriter, the book is extremely well written. Everything is broken down into smaller chapters and he uses a lot of bullet points and screenshots from the web to help illustrate what he means, which is good news because this book has a lot of information.
As someone who didn't know a lot about copywriting, I got a lot from this book. Everything in the book is applicable to bloggers and I'm sure it will help you become a better writer. $13.57 for this hard cover book is an absolute steal and I highly recommend buying it. Drop by the official site if you want to learn more about the book: www.contentrichbook.com. (You can read this review in full at http://www.bloggingtips.com/2008/10/07/content-rich/) |
How-To's & Strategies For Web Content
|
| Review Date: January 19, 2009 |
| Reviewer: Mme Cindy King, France |
Jon states that his book is: The complete SEO Copywriting Guide for Search Engine Rankings and Sales Conversion
A few of the chapter titles are similar to what you would expect for Search Engine Optimization:
- Keyword Research
- Optimizing Your Site Content
But most of the book is about writing content for good Search Engine Optimization. It is a copywriting book.
In the first couple of chapters I found some really useful strategies for content creation.
Jon actually taught me two very useful things:
- How to analyze your web copy
- How to prioritize which type of content you need to get what you want out of being online
If you are in any way involved in writing for the web, the first few chapters alone are worth the price of the book.
There are little nuggets throughout the book. Nuggets to help you get maximum value out of your online content.
At first, I thought I would skim through the chapters on subjects that are familiar to me. But the book was well worth a full read.
It is obvious that Jon has the experience and knows what he is talking about. He knows how to improve your web copy for better SEO for both humans and search engines.
There are chapters for different types of online copywriting:
- Web copy
- Articles
- Press releases
- Viral copy for blogs, RSS, and Wikis
- Pay per click, landing pages and banner ads
- Emails and newsletters
Jon also explains the differences in copywriting between small companies and large corporations. There are case studies. And there is also a wealth of information on how to become a SEO Copywriter.
This book is great for anyone involved in web content: Marketers, writers, and even technical web users.
What I most appreciated was how it is easy to see the strategies that go with the "how-to's". It's not often you find this mix in a book. This makes it easier to see the whole picture of writing the content and using your content to get the results you want. |
|
No details are available for this product
No video reviews found for this product.
Leave a Reply