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Gabay's Copywriters' Compendium- revised edition in paperback, Second Edition: The Definitive Professional Writers Guide
 
Manufacturer: Butterworth-Heinemann
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Product Description
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

- Provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively

- Has been carefully designed to ensure the material can be accessed quickly and easily

- Easy to read layout will assist copywriters in finding appropriate help at any particular moment

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Customer Reviews
A good reference book for advertising writers
 
Review Date: May 31, 2007
Reviewer: Arnold Howard, Mesquite, TX USA
This is not a how-to book to read from cover to cover. It is a reference book for writing slogans, headlines, or news releases.

It contains lists of idioms, cliches, metaphors, similes, euphemisms, rhyming words, famous quotations, and notable events in world history. It also includes lists of different types of slogans and the basics of writing brochures, ads, and news releases.

If you make your living as a copywriter, you will be glad to own this book.
great book
 
Review Date: October 25, 2006
Reviewer: J. Jonathan Gabay, London
excellent for anyone who wants to go further than eats shoots and leaves
Uneven and not as useful as it seems
 
Review Date: December 27, 2007
Reviewer: Thomas Lundin, Lakeville, MN USA
A hodgepodge collection of idioms, clichés, quotes, and factoids -- over 700 pages' worth. The problem is, much of the material is tired, obvious, UK-centric, cutesy, hackneyed, and not worth using.

I was looking for a book that would give me some ideas to help my writing sparkle with wit, energy, freshness, and clarity. Heck, a book that helped me in just one of those areas would be a good find.

But this isn't that book. Gabay's is littered with clumsy, dull writing ideas that often made me wince.

If I used the book as a guide, my writing would end up as tired as a tombstone. (Yes, that simile is an actual example from the book. Talk about a stink bomb; there are more, but it's the only one I can force myself to type.)

The page count misled me to think that this would be a comprehensive writing reference brimming with great ideas. The reality: ehhh, not so much.

If you got rid of the dreck in this book, and kept the smattering of good ideas that are scattered throughout, you'd end up with a much thinner book -- but a much more useful one. And that would be a real gem.

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