| From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site. |
|
 A very solid introduction and guide to Search Engine Optimization using Google |
| Review Date: May 5, 2008 |
| Reviewer: Craig Matteson, Ann Arbor, MI |
I love how new technologies also breed experts to help us understand and guide us through their complexities. David Viney calls himself "The SEO Expert". So, what is SEO? It is Search Engine Optimization. That is, how can your company make the best use of marketing to your customers using search engines, in this case Google. Since 84% of all people doing searches on the web never get past the second page of search results, it makes sense to do what you can to get your web pages as close to the top as possible.
Viney is very clear about the work involved and the kinds of businesses that do best in these efforts. He provides a seven step process to help you optimize the trade-offs you face in trying to get seen in the Google search results pages.
The first step is to get the right words and phrases. But for whom? You have to first decide what you can best sell and provide over the web and who those customers are. It isn't everything to everyone. He provides the D-A-D process where you make a list (a long list) of keywords and keyphrases. This is supposed to be a laundry list of as many possible keywords and phrases that you can think of. Then you winnow them down to the very best and most relevant items on that list, and put them in your pages in the right way.
The second step takes you through the process Google uses to discover and rank your pages (a very cursory explanation) and how you need to design and arrange your web pages to "court the crawl" of Googlebot. Step 3 is about priming your pages and discusses the difference between Google's main and supplemental indexes and how to tell which of your pages is in which index. Viney also warns you off certain popular practices that may well get you penalized by Google.
Step 4 is all about developing high quality links using content, relationships with web content providers, and avoiding penalties from developing too many cheap links too quickly. The fifth step examines the trade-offs of paid advertising on Google, its dangers, benefits, and when it is likely to be more effective for you. I like Viney's honesty about the need for experienced and high quality web copywriters. You can waste a lot of money with the wrong ads that attract lots of non-customers. You also need to have great web designs for the customers you attract to land on and will help convert them from someone browsing to the web into purchasing customers.
Step 6 talks about getting your site ready today for the mapping and geographic technologies that are rising and will likely be part of everyone's web experience soon. Step 7 talks about the tools Google and others provide to help you track and analyze your web traffic.
A useful book that doesn't require you to be very technical. However you must be able to be somewhat familiar with the argot and jargon of the web to get through this stuff.
Reviewed by Craig Matteson, Ann Arbor, MI
|
Excellent Read
|
| Review Date: May 12, 2008 |
| Reviewer: Luke Tyrrell, Ireland |
This is a great book enjoyed it thoroughly. He explains everything in a simple manner and all the online examples he gives work perfectly. I continue to reference the book now. He also has a great forum which i posted a question on and he replied within hours. Great buy worth every penny.
Luke |
Handy guide to being first on Google search results list
|
| Review Date: May 8, 2008 |
| Reviewer: Rolf Dobelli, Switzerland |
| The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn't overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable. However, it is somewhat vulnerable to becoming outdated, in places, if Google alters its current parameters. getAbstract expects future editions to handle that little problem quite nicely. |
Great book for seo
|
| Review Date: May 22, 2008 |
| Reviewer: Stephen Rastall, UK |
David has done a great book - we have used his ideas with good results for 2 years. You need to get the "leg work" done and if you do his ideas work.
Easy to read for non tech people.
|
a very good book, i must admit
|
| Review Date: June 9, 2008 |
| Reviewer: Charles J. Denyer, |
| This book is put together very well. it flows great and gives readers a very comprehensive examination and "game plan" for seo. As with anything in life, "easier said than done", meaning not everybody will roll up there sleeves and actually follow Simey's advice. be prepared to put alot of hard work and time into your seo campaign if you follow this book, but it will work. |
A great up-to-date guide on SEO techniques.
|
| Review Date: August 1, 2008 |
| Reviewer: Lazy Gator, Central IL - USA |
If you truly are an expert in search engine optimization (SEO), this book may not be of much value to you. I don't understand why an "expert" would even purchase this book (or any other SEO guide). Personally given the frequent changes of search engine methods and criteria, I don't believe there are any true SEO experts out there. There is always something new to learn.
All authors face the challenge of keeping their content current as they're trying to finish writing their book. It takes a while to get a book from start to on-the-shelf. I think this author has done a great job in this respect.
If you are new to SEO or have not been successful in achieving high search engine rankings, I think you'll find this book extremely valuable. Although I am familiar with SEO strategies and techniques, I found this book to be very well written and contains useful information.
|
Well worth a read - from an experience ecom guy
|
| Review Date: August 14, 2008 |
| Reviewer: J. Gonto, Onsted, MI United States |
I believe this is my first review on Amazon, but please dont discount me as a newbie. I've been a customer here for many years. I also own a web development studio & business consulting company - and I've been involved with ecommerce for about 12 years...including owning a well established & well performing ecom site for 12 years. I am also a voracious reader, and I appreciate the advanced as well as the basic stuff.
When I found this title on Amazon, I ordered it, and frankly expected a dissapointing pulp about Google basics. While I did get the basics, I was very pleased to find a clear, concise instructional manual of best practices - online resources included.
A few of the other reviews mention the authors continual prodding to visit his website (and consequent promotion of his site)...but after reading the book and visiting (and taking advantage of the resources), I am a believer. The book (after all) is about "promotion," and the author does it well.
While any experienced webmaster, designer, developer (et al) should not be shocked or surprised by any of the information provided in this book, it is a great, all in one resource of the basics - and some things that are easily missed.
I would love to see the author put out a version dedicated solely to the US audience with updated web resources geared specifically towareds us hosted sites.
David - thanks for a good book! I recommend this and will benefit from the information you've provided. |
|
No details are available for this product
No video reviews found for this product.
Leave a Reply