 Guerrilla Marketing on the Internet |
| Review Date: December 17, 2008 |
| Reviewer: Tami Brady, Calgary, Canada |
Success in today's global economy is a challenge. You can't just hang your shingle and expect customers to know you exist and you can't just hire someone to do an advertising campaign and expect customers to flock to your door. The world just doesn't work that way anymore.
So what's the alternative? A great website? Persuasive email copy? Newsletters? Social networking? Podcasting? YouTube videos? Yes, all of the above and so much more. Today's entrepreneur has to make smart decisions and use all of the resources at his or her disposal in order to build up a successful business that withstands the test of time.
Guerrilla Marketing on the Internet is the guerrilla marketing book that every entrepreneur should read. Like all of the guerrilla marketing books, this book focuses on solid business practices such as knowing your customer and fulfilling their needs instead of just selling a product. With hundreds of ideas for low cost promotions this information will jumpstart any marketing program and place it on the track to success. So many opportunities exist on the Internet and this book makes it easy to take advantage of them. |
An Excellent Approach for the Indie Writer ...
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| Review Date: September 30, 2008 |
| Reviewer: Carol A. Buchanan, Montana, United States |
For any small business, the Guerrilla series on building a business at a lower cost is an excellent resurce. We've used "Guerrilla Marketing" in our small business for more than 5 years, and found it very useful in helping our business grow while keeping our costs down.
Briefly, the differences between Guerrilla Marketing and traditional marketing are a greater dependence on personal networking, word-of-mouth, and personal efforts, and the realization that marketing includes everything a business person does, including the design of the Web site and the appearance of the store. Not to mention having a good product and a passion for your business.
But perhaps the biggest difference is that the Guerrilla Marketer understands that building a business and marketing it takes time. It's a process that goes on all the time, for as long as it takes to be successful. It doesn't take a lot of money, but it does take time.
I think that as a writer that's the most important lesson I've learned from reading Guerrilla Marketing on the Internet. The Internet is a flash thing. In designing Web sites, there's the rule of three's: 3 seconds to get someone's attention, and 3 clicks for them to find what they're looking for on a site. Ironically, using such a fast system and making it work for an entrepreneur is not a short process.
Bulding a Web site? Make sure it represents your company, because it's your store window to the world's Main Street.
Using a Blog? If not, you might consider doing so because it's a very useful tool in personal networking on the Web. But building relationships in cyberspace takes time, and cultivating customers takes time.
This book defines all the terms businesspeople may not yet understand and best of all, takes the fear out of them. Why not do a podcast? Try RSS feeds, by all means.
Guerrilla Marketing on the Internet is a perfect marketing approach for Web 2.0 social networking. If you're at all uncertain of how to use the new technologies -- or even what they are -- this book will educate you. And probably make you more money along the way. |
A must for any who want to use the internet to push their product
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| Review Date: December 12, 2008 |
| Reviewer: Midwest Book Review, Oregon, WI USA |
The internet has revolutionized many things about business, including advertising. "Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing" is a marketing guide for selling one's product with little investment using the vast resources that the internet provides. Promoting ten strategies on the subject, backed up with case studies and advice on expertly crafting a website, "Guerrilla Marketing on the Internet" is enhanced with a bonus Internet Jumpstart Kit, making this a must for any who want to use the internet to push their product.
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Novice to Intermediate marketers
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| Review Date: September 28, 2008 |
| Reviewer: Tricia Stephens, Evergreen, CO |
| If you are new to internet marketing this is a great book. The tips and ideas are excellent and actionable. It is not a book on SEO or PPC advertising but is up to date enough to address those subjects and point you in directions on where to go. It is a book on a broad spectrum of internet marketing and how to execute what it identifies. I will read it more than once. |
proven combination marketing strategies that will help you monetize your online business!
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| Review Date: May 2, 2009 |
| Reviewer: brentgrab, Orange County, CA |
| A great book for internet marketing strategy using new technology to help drive conversions of new & repeat sales. Plenty of new techniques using social media, out of the box guerrilla marketing, and ways to use marketing combinations to not only effectively reach your audience, but more importantly how to keep them coming back for more. This book doesn't just sell dreams and get rich quick schemes like most of the internet marketing books out there do. I really enjoyed reading this book and it brought out some of my creative ideas that have been bottled up and helped me to figure out how to bring them out and what exactly to do with them once I come up with the ideas. I recommend reading this whether beginner, intermediate, or advanced marketer or internet user looking for ways to create a combination marketing strategy that will help you monetize your business. |
great advice, very straightforward
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| Review Date: October 20, 2009 |
| Reviewer: Matthew R. Nielsen, |
Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough set out to continue with Levinson's best-selling guerrilla marketing series and apply these principles to the internet. They begin by briefly explaining the basic principles for those who have not read any of the guerrilla marketing books before, and then quickly delve into its numerous applications for marketers trying to get the most out of their limited resources through the internet.
After the brief introduction, the authors move quickly into the content of the book and cover many different topics in the chapters as listed:
Chapter 1: The internet: the most powerful Guerrilla marketing tool ever created
Chapter 2: The 12 biggest internet marketing mistakes - and how to avoid them
Chapter 3: Guerrilla websites: high impact at a low cost
Chapter 4: Direct response marketing: turning visitors into customers
Chapter 5: Guerrilla communications: email, podcasts, and feeds
Chapter 6: Guerrilla traffic: driving visitors to your website
Chapter 7: Guerrilla automation: online systems for effortless follow-up
Chapter 8: Guerrilla multimedia: using audio and video for maximum impact
Chapter 9: Guerrilla internet weapons
Chapter 10: The Web 2.0 Guerrilla
Chapter 11: Guerrilla internet marketing in action: four innovative campaigns
Chapter 12: Guerrilla momentum and people power
The organization of this book is very intuitive in the way that it takes the reader from the very beginning of the internet process through tips to succeed after you up and running as a website. He starts out explaining how you should do the basics such as choosing your site design and type, choosing a domain name and hosting company, as well as navigation guidelines and design tips. He goes on to describe the easiest ways to sell online (through direct response communication) and how to tailor your site to meet the needs of the customers in this area. Another section of the book deals with technology that could be added to your site as well as emails to set your website apart from the rest of the internet. These things range from audio and video, to podcasts and RSS feeds. Another section that I felt was very important stressed the fact that you can't do everything yourself as an entrepreneur and sometimes you need help. He goes over the times when it is the most beneficial for a guerrilla to outsource the work or find a freelancer. Towards the end of the book he lists over 170 weapons that a guerrilla could use to help promote their website on the internet, and this list contains many good ideas that most people simply wouldn't think of on their own.
There is very little that he has taken from others as far as theory goes. Throughout this book Levinson looks to build off of his already successful guerrilla marketing framework. He takes the reader through a step by step process in each of the above topics and helps them understand not only WHAT to do to be a successful guerrilla marketer, but he helps them understand WHY they should be doing this. This reasoning is frequently backed up by statistics and studies about consumers' tendencies as users of the internet, which helps out with the validity of his theories and suggestions for the best course of action. He also uses examples frequently to explain how the concepts he introduces could actually be used in the real business.
Pro's
Easy to read and comprehend
Uses examples of the theories in practice
Gives sound advice that makes sense and backs it up with evidence
Con's
Can be repetitive at times
Basic, may need additional information to put some things into practice
Overall, I think this book was a very good read for both people interested in starting out with an internet venture, as well as those who are already established but are looking for ways to improve their website while keeping costs low. Levinson obviously has tons of experience with this style of marketing and he makes it simple and easy for people of any level of computer literacy to understand the concepts he is talking about as well as the application of these concepts. This book will save you time, stress, and money when it comes to marketing on the internet, and I recommend it to all you prospective marketers out there.
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Guerrilla's of the World Unite
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| Review Date: August 22, 2008 |
| Reviewer: The Great Coatlism Press, where aren't I? |
| All the Guerrilla books seem like smart buys to me. Levinson is a very clear speaker and his writing speaks directly to the heart of the matter. Every page offers practical, inspiring advice that makes you want to get moving in your life. This is very good for anyone who wants to market something. I am using it to help build an experimental writing website for Coatlism Press and [...] and it has helped me immensely. I strongly recommend it to anybody with any product. If it can help sell books and writing, which are hard to sell, I could only imagine how much help it could give to a faster selling product (like protein powder). |
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