 Completely Updated & Revised |
| Review Date: November 17, 2007 |
| Reviewer: Andrew Shaffer, Davenport, Iowa |
| This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you're a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson's book in plain English--I wish I had read it before the semester began! |
The Desk Reference For Small Business Success
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| Review Date: May 15, 2007 |
| Reviewer: David L. Hancock, Garden City, NY USA |
No matter what business you are in, Guerrilla Marketing is the first book you should reach for. Guerrilla Marketing taught me how to eliminate my competition by creating opportunities for collaboration and how to make it easy for people to do business with me. Guerrilla Marketing taught me how to use my imagination rather than my bank account, how to be flexible yet steadfast, how to be socially responsible (all the way to the bank), and how to... I could go on, but you get the point, just read the book and you'll understand.
Now with this newly updated, 4th edition, Jay surprised me with even more weapons to add to the arsenal. Even more ways to grow my business, take care of my employees and customers and how to have a personal life.
Thank you, Jay for updating our only Desk Reference for our successful business.
Now for more ways to achieve success and balance check out Jay's new book
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future |
I hope our competitors don't read this!
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| Review Date: May 26, 2008 |
| Reviewer: Stephen A. Rhodes, Temecula, CA |
| An easy and friendly read, packed full of information... Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You'll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I've been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design... now I'm getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I'm using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we're seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter! |
Marketing is a zoo
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| Review Date: April 17, 2009 |
| Reviewer: Scott S, Bell, Elk Grove California |
If you own a small business and have not read this book you need to get it. There is so much misunderstanding about what marketing is and what it will do for you it is best to have some information to help with one of the most costly aspects of business. If you are looking for some magic ideas there may be a few in here it is your job to make them happen though. As with any marketing patience is required and there is no overnight secret.
Takes notes find one or two ideas that will work for you then refine them. Its nice to have the updates that were not there 20 years ago. |
A must read for growing your marketing!
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| Review Date: November 26, 2007 |
| Reviewer: Brian Shannon, Charlotte, NC USA |
| This book provides a comprehensive review of the many things we all can be doing to increase our marketing presence. Some of the ideas are expensive, some are cheap and some are even free, but they are explained in a very easy-to-understand fashion. I recommend this book to everyone, but especially the small business owner who does not have the money or people resources to devote to your own marketing team. |
One of my top 10 business books
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| Review Date: January 18, 2008 |
| Reviewer: Shebear, |
| Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series. |
Make your business a 900 lb guerilla to be a 900 lb gorrilla
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| Review Date: April 14, 2008 |
| Reviewer: Lloyd Metcalf, Buxton, ME |
This book is outstanding. I have yet to finish reading the whole thing, but will soon. After each chapter it fills you with such inspiration for your business you will have to put it down and start acting on the secrets you KNOW your competition is overlooking.
As a small tackle shop that carries fishing flies and supplies, not many - if ANY - of my competitors are doing any of the secrets locked within these pages, so it has really opened up a whole world of possibilities for what I do.
This book will do more for ANY business, or business who wants its employees to further the image, word, branding, marketing and every aspect of the business. Before I bought this book I always thought to grow, you needed to spend big bucks on marketing and advertising.... what was I thinking?
Written to be inspiring, it WILL call you to action with real world applications they won't teach you in business school, because some of the most effective things have little or no cost!
GET THIS BOOK if you want your business to flourish or if you have a business, or just a hobby you would like to see some return from. If you just want it to sink into the ground... well then, I guess you won't need it.
We were wasting so much money before, just missing the point or not understanding how people work, and marketing vs advertising. The author is a real world pro at big and small business, where has this book been all my life?
Practicing what he preaches this author has made some struggling companies turn into daily household words... and even cultural icons - Like The Marlboro man, Proctor and Gamble, and a multitude of others. Learn from those who can show you some of their successes, don't waste time on authors with nothing under their belts to show for their theories.
BUY THIS BOOK FIRST. |
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