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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
 
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Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. The book also covers the complicated world of optimizing search results and explains how to integrate blogs, RSS feeds and email newsletters into your total web presence.

 

 

Gerry McGovern is managing partner at a consultancy that focuses on maximizing value from Web content. He has been involved in the Internet since 1994, and has worked on Internet assignments in 35 countries. Gerry has published four books on Web content.

Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. The book also covers the complicated world of optimizing search results and explains how to integrate blogs, RSS feeds and email newsletters into your total web presence.

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Customer Reviews
Web content finally matures
 
Review Date: July 9, 2007
Reviewer: mb99, Sydney, NSW Australia
I've read a few books about web content and website management over the years, including some of Gerry McGovern's previous works. Some are good, some ok, many terrible. This is the first book where I feel a real maturity has been reached. Gerry totally gets it. He focuses on the real issues impacting sites with pin point accuracy, and offers real, tested solutions to fix them. If you follow the suggestions in this book your site *will* improve, and by improve, I don't mean something fuzzy, but I mean help you achieve real, measurable business goals. I learnt a lot from this book and will no doubt continue to.

The back cover of the book says if you only buy one book, make it this one. I couldn't agree more.
Web content management made simple
 
Review Date: July 15, 2007
Reviewer: Janet Musick, Columbia, MO USA
I've been a Gerry McGovern follower for several years, and his work is always right on target. Killer Web Content, while amazingly simple in concept, is focused and effective. It breaks down the art of content management into bite-sized pieces that anyone can use to improve a website's ability to deliver exceptional value to customers, which should be the goal. Forget flashy, splashy, self-serving websites; create one that brings customers back over and over because you've got something to offer. McGovern's work provides guidance in a real world way.
If you're dragging your heels to embrace the Web, this should tip you over.
 
Review Date: July 4, 2007
Reviewer: David Shaw, Singapore
70% of bloggers don't regularly blog after their initial burst of enthusiasm. I suspect many of them just felt they had to jump on the blogwagon, or be left behind.
It's the same way with the Internet. Many companies have tentatively embraced the Web because they don't want to be left in the brick & mortar world. Yet they don't realize a half-hearted foray without whole-hearted commitment and a culture that truly understands and embraces the Web, is doomed to deconstruct their brand in the most consumer-empowering medium of all.
Gerry McGovern's book is a wake-up call to those caught in ether limbo -- and a really useful how-to bible for those who truly want to craft a competitive edge online. Each chapter contains insights and compelling case studies -- all communicated in an accessible format that makes light of serious business-building stuff.
In short, it's killer book content.
It's a killer...
 
Review Date: July 12, 2007
Reviewer: Mats G Johansson, Lund, Sweden
Too many websites spend most of their resources on technology solutions and layout/design while neglecting the management of their content. This is a big mystery because both techology and design are only carriers of the content. But the content is what visitors area looking for. Gerry McGovern has successfully told this to the world for years and those who have listened now have much better websites and happier visitors. And happy visitors come back to your website again, and agin.

Follow the advice in Web Killer Content and your website, Internet or intranet, will improve. The book brings up a lot of things you can do yourself without bringing in expensive consultants so you won't crash your budget while improving your content.

This book is an easy read. It's well structured and with a lot of practical examples. Contrary to some other computer related books which exceed 700 pages without really saying anything, McGovern tells the story in 200 pages. It's only about managing your content...
Essential reading for marketing success on the web
 
Review Date: July 18, 2007
Reviewer: Robert E. Johnson,
When Wikipedia is one of 10 most popular websites, you know that attention to design isn't as important as attention to content and how clearly that content is presented on your website. And that's why this book is the best place to start planning how to make your website a more effective marketing tool.

In print, Gerry has followed his own advice about websites: keep things easy to scan so that people can quickly find the points that are most important to them. Works in print just as it works online. Personally, I find the elements on writing content for the web the most valuable section of the book followed closely by the "carewords" concept that is too often ignored in the quest for keywords and success with search engines. Getting people to your website isn't helpful if they don't stay long when they arrive and that's where Killer Web Content really helps.

If you have a web marketing team at your organization, make sure everyone reads this book soon.
A must read for anyone who wants their website to have "stickability"
 
Review Date: July 4, 2007
Reviewer: P. J. Corney, Sussex, England
Gerry writes like he speaks - forthright and lucid. His use of examples to illustrate his ideas play very well. I find myself constantly referring to "Killer Web Content" when working with clients or students and the sections on Personas are particularly apposite for anyone looking to build a website for specific target groups.
Washington DC Web Consultant
 
Review Date: July 10, 2007
Reviewer: W. N. Harrison, Washington DC
This very practical book brings a new focus to the art and science of making connections with your primary Web audiences.

More than a conceptual discussion on site development - it is a step-by-step instruction manual on Gerry's signature methodology for identifying why people come to a site and what they want to do while they are there.

His task-oriented solution to Web design and information structure offers a clear path through the thicket of issues that often confuses the work of even the most dedicated Web staff.

Just as important, the results can be backed up by hard evidence and put into a context that senior managers - whether in the private sector, government or non-profit - can quickly understand and support.

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