Buyology

Buyology

Truth and Lies About Why We Buy

Buyology uncovers the mysteries about brain states in relation to advertising. Martin Lindstrom has performed a great deal of research and it really shows. Why do people follow commercials, and what triggers the brain's sensations. A must-read for both customers and marketers.  Truth and lies about why we buy!
New Rules of Marketing and PR

New Rules of Marketing and PR

 The book provides an easy to understand yet comprehensive view of the new online marketplace - a landscape that can appear quite bewildering, even to marketing specialists.   How to use viral marketing and online media to reach buyers directly.
Word of Mouth Marketing

Word of Mouth Marketing

 Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work. Learn  how smart companies get people talking.

Copywriting That Sells High Tech

Thursday, February 25th, 2010 at 1:17 pm  
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Seller: Amazon
Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies. Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology ... [Read More]

Tested Sentences That Sell: How To Use Word Magic To Sell More And Work Less!

Thursday, February 25th, 2010 at 1:00 pm  
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Seller: Amazon
In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say "Yes!," the "X, Y, Z" principle ... [Read More]

Copywriting Secrets & Tactics

Thursday, February 25th, 2010 at 9:01 am  
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Copywriting for the Electronic Media: A Practical Guide

Thursday, February 25th, 2010 at 8:49 am  
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Seller: Amazon
COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh th... [Read More]

Broadcast/Cable Copywriting (7th Edition)

Thursday, February 25th, 2010 at 6:56 am  
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Seller: Amazon
Broadcast/Cable Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part ... [Read More]

The Copywriting Grab Bag

Thursday, February 25th, 2010 at 6:42 am  
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Write to Sell: The Ultimate Guide to Great Copywriting

Thursday, February 25th, 2010 at 6:39 am  
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Total Customer Reviews: (3)
Seller: Amazon
Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writi... [Read More]

Copywriting: Successful Writing for Design, Advertising, and Marketing

Thursday, February 25th, 2010 at 3:15 am  
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Total Customer Reviews: (1)
Seller: Amazon
Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of co... [Read More]

Power Sales Words: How to Write It, Say It And Sell It With Sizzle

Thursday, February 25th, 2010 at 1:06 am  
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Total Customer Reviews: (8)
Seller: Amazon
In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines. Whether you're an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter ... [Read More]

Teach Yourself Copywriting

Thursday, February 25th, 2010 at 1:04 am  
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Total Customer Reviews: (7)
Seller: Amazon
Teach Yourself Copywriting is a cleverly written book geared not just toward the copywriter but also toward promotions directors. In addition to providing sound and entertaining guidance on writing copy for radio, TV, print, slogans, direct mail, the Internet, public relations, recruitment, and even charity solicitations, author J. Jonathan Gabay als... [Read More]
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