Buyology

Buyology

Truth and Lies About Why We Buy

Buyology uncovers the mysteries about brain states in relation to advertising. Martin Lindstrom has performed a great deal of research and it really shows. Why do people follow commercials, and what triggers the brain's sensations. A must-read for both customers and marketers.  Truth and lies about why we buy!
New Rules of Marketing and PR

New Rules of Marketing and PR

 The book provides an easy to understand yet comprehensive view of the new online marketplace - a landscape that can appear quite bewildering, even to marketing specialists.   How to use viral marketing and online media to reach buyers directly.
Word of Mouth Marketing

Word of Mouth Marketing

 Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work. Learn  how smart companies get people talking.

10 Steps to killer Web Copy–Copywriting Guru Alex Mandossian Reveals His Proven Tactics for Writing Web Copy That Creates A Flood of Sales

Thursday, September 30th, 2010 at 8:48 am  
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In this eBook, you get two hours of that exclusive marketing interview where Alex reveals (for the first time anywhere), his 10 step proven formula for writing killer web copy. It’s one of the most step-by-step and well detailed systems for writing copy that I’ve seen. Apply this simple formula, and I’m sure you’ll see the difference in your profi... [Read More]

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

Wednesday, September 29th, 2010 at 6:08 pm  
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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While... [Read More]

The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers

Wednesday, September 29th, 2010 at 2:59 pm  
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For business owners and professionals fed up with the lack of leads generated by their company's marketing materials -- and can't figure out what's wrong ... If you reluctantly took on the role of writer for your company and your efforts crafting marketing materials have left you more confused than empowered, take a deep breath and relax. Tom Trush is abo... [Read More]

Marketing for Hospitality & Tourism (5th Edition)

Wednesday, September 29th, 2010 at 7:32 am  
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THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, c... [Read More]

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Wednesday, September 29th, 2010 at 6:24 am  
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The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along wit... [Read More]

Marketing

Tuesday, September 28th, 2010 at 11:13 pm  
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With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forwa... [Read More]

Marketing

Tuesday, September 28th, 2010 at 9:45 pm  
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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan)... [Read More]

Copywriting for Beginners

Tuesday, September 28th, 2010 at 6:04 pm  
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The How-To Guide for Writing Sales Letters for the Internet!Basic Sales Letter Writing Techniques For Beginners!

Global Marketing (6th Edition)

Monday, September 27th, 2010 at 12:10 am  
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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, includ... [Read More]

Webcopy Handbook: A Newbies Guide! AAA+++

Saturday, September 25th, 2010 at 11:00 am  
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Mastering This Skill Will Allow You To Do Well Even If Everything Else Has Gone Wrong...How to craft a good and effective headline that will draw your readers in like raving fans!Finally, the correct way to build trust and long lasting rapport with your reads right off the bat...The right way to sell the benefits and not the features. Without this you can... [Read More]
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