Buyology

Buyology

Truth and Lies About Why We Buy

Buyology uncovers the mysteries about brain states in relation to advertising. Martin Lindstrom has performed a great deal of research and it really shows. Why do people follow commercials, and what triggers the brain's sensations. A must-read for both customers and marketers.  Truth and lies about why we buy!
New Rules of Marketing and PR

New Rules of Marketing and PR

 The book provides an easy to understand yet comprehensive view of the new online marketplace - a landscape that can appear quite bewildering, even to marketing specialists.   How to use viral marketing and online media to reach buyers directly.
Word of Mouth Marketing

Word of Mouth Marketing

 Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work. Learn  how smart companies get people talking.

Marketing Research (6th Edition)

Friday, September 24th, 2010 at 11:53 am  
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Seller: Amazon
A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry;  Defining the Problem and Determining Research Objectives; Understanding Research Design; Using... [Read More]

Sales Letter for Dummies: How to Sail Through Sales Copywriting Like a Pro without Getting Detected

Friday, September 24th, 2010 at 2:39 am  
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Book for the Kindle: Sales Letter for Dummies: How to Sail Through Sales Copywriting Like a Pro without Getting Detected ********************************************************** We are pleased to offer thousands of books for the Kindle, including thousands of ha... [Read More]

20 Minute Sales Letter Secrets for Good Enough Copy

Thursday, September 23rd, 2010 at 9:26 pm  
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A guide to writing effective sales letters fast.

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Thursday, September 23rd, 2010 at 4:20 pm  
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Praise for Engage! "It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place." —Mark Cuban, owner, Dallas Mavericks; investor... [Read More]

Effective Copy Writing Techniques: The Secrets to Writing For Internet Publications With Ease

Wednesday, September 22nd, 2010 at 8:38 am  
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Copy writing is an art form. There are millions of pages of copy on the Internet but most of it is simply not effective because the copywriter did not understand the fundamental rules of writing web copy. You can write effective web copy. This book can teach you how. Get Your Copy Now. You owe it to yourself.

Strategic Brand Management (3rd Edition)

Wednesday, September 22nd, 2010 at 3:59 am  
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand ... [Read More]

Rookie’s Guide to Writing Effective Online Sales Letters

Tuesday, September 21st, 2010 at 5:06 pm  
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Discover simple and proven step-by-step techniques to create hypnotic sales copy that turns visitors into paying customers. What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others? This book focuses on the sales letters used by Internet Marketers. Since the art of ... [Read More]

Huge Profits With A Tiny List: 50 Ways To Use Relationship Marketing To Increase Your Bottom Line

Tuesday, September 21st, 2010 at 12:39 pm  
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Do you want to build an online empire? This book teaches you 50 ways to use relationship marketing to build a profitable business on the Internet, even if you are starting with a very small list.

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Tuesday, September 21st, 2010 at 5:56 am  
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Total Customer Reviews: (121)
Seller: Amazon
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are... [Read More]

Selling: Building Partnerships

Monday, September 20th, 2010 at 4:38 am  
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Total Customer Reviews: (3)
Seller: Amazon
Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, ... [Read More]
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