Buyology

Buyology

Truth and Lies About Why We Buy

Buyology uncovers the mysteries about brain states in relation to advertising. Martin Lindstrom has performed a great deal of research and it really shows. Why do people follow commercials, and what triggers the brain's sensations. A must-read for both customers and marketers.  Truth and lies about why we buy!
New Rules of Marketing and PR

New Rules of Marketing and PR

 The book provides an easy to understand yet comprehensive view of the new online marketplace - a landscape that can appear quite bewildering, even to marketing specialists.   How to use viral marketing and online media to reach buyers directly.
Word of Mouth Marketing

Word of Mouth Marketing

 Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work. Learn  how smart companies get people talking.

Market-Based Management (5th Edition)

Sunday, September 19th, 2010 at 10:41 pm  
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Seller: Amazon
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. ... [Read More]

Fascinate: Your 7 Triggers to Persuasion and Captivation

Sunday, September 19th, 2010 at 4:05 am  
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Seller: Amazon
What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powe... [Read More]

Teach Yourself Gabay’s Copywriting Compendium 2010 (Teach Yourself Business Skills)

Saturday, September 18th, 2010 at 8:17 pm  
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Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process. Areas covered includ... [Read More]

Essentials of Marketing

Saturday, September 18th, 2010 at 8:32 am  
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ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world pr... [Read More]

Contemporary Marketing

Friday, September 17th, 2010 at 9:05 am  
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Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz traditio... [Read More]

Copywriting Basics - Accelerate your learning process, and become an effective web copywriter immediately!

Friday, September 17th, 2010 at 4:16 am  
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Learning web copywriting on your own could take ages - Accelerate your learning process, and become an effective web copywriter immediately!By learning some simple techniques, you'll be able to increase the number of people who take the action you want them to take.

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

Thursday, September 16th, 2010 at 2:28 pm  
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Total Customer Reviews: (26)
Seller: Amazon
With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!   Top Web marketing consultant Michael Tasner has written the definitive practical guide ... [Read More]

Winning The Copywriters Game: How to Write Professional Web Copy That Gets Results

Thursday, September 16th, 2010 at 1:54 am  
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Copy writing is an art form. There are millions of pages of copy on the Internet but most of it is simply not effective because the copywriter did not understand the fundamental rules of writing web copy. You can write effective web copy. This book can teach you how. Get Your Copy Now. You owe it to yourself.

Web Copy Writing: Your Guide To Writing For The Internet

Wednesday, September 15th, 2010 at 11:04 pm  
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Copy writing is an art form. There are millions of pages of copy on the Internet but most of it is simply not effective because the copywriter did not understand the fundamental rules of writing web copy. You can write effective web copy. This book can teach you how. Get Your Copy Now. You owe it to yourself.

Newbie’s Guide To Basic Copywriting - Learn The Skills You Need Now To Make More Profits From Your Sales Copy!

Wednesday, September 15th, 2010 at 6:14 pm  
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"Learn ALL The Basic Steps You NEED To Create Amazing Sales Copy For Your Next BIG Project!"Dear Aspiring Netrepreneur,Writing "sizzling" sales copy is a skill you MUST have if you wish to make money online.You can have the CRAPPIEST product ever created, but if your copywriting is doing its job correctly, YOU WILL STILL MAKE PROFITS!!It's 100% TRUEAnd al... [Read More]
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