In the U.S., we're bombarded with nutritional advice--the work, we assume, of reliable authorities with our best interests at heart. Far from it, says Marion Nestle, whose Food Politics absorbingly details how the food industry--through lobbying, advertising, and the co-opting of experts--influences our dietary choices to our detriment. Central to her arg... [Read More]

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer va... [Read More]

“Honest and precise… everything about writing for children there is to know.” —Jane Yolen, author Here is the comprehensive guide to writing, publishing, and selling for the ever-expanding and always exciting children’s market—now in a new and updated third edition. • Includes new chapters on self-publishing and on "how to choose a how-to"... [Read More]

Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes availabl... [Read More]

Innovative, practical, and inspiring, Six Steps to Songwriting Success presents a surefire step-by-step approach to mastering the elements consistently found in hit songs. Author Jason Blume, a songwriter with the rare distinction of having had songs on the Country, Pop, and R&B charts simultaneously, has packed this book with such key aids as the three-s... [Read More]

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have alread... [Read More]

The most comprehensive, entertaining, down-to-earth one-volume gardening reference ever, and highly praised: "Barbara Damrosch delivers the goods."—Chicago Tribune "Best of the crop."—House Beautiful "Barbara Damrosch's writing has the snap of a good snowpea and the spice of an old rose."—The Seattle Times/Post Intelligencer "Covers just about every... [Read More]

The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools ... [Read More]

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confoun... [Read More]