This is NOT just an eBook about copywriting. It is about conceptualizing a product that can accommodate a great sales pitch in the first place! In the A-Z of Super-Effective Sales Pages I discuss such creative and conceptual matters as -- => Conceptualizing an idea that will sell in the first place => How validate your initial brainwave for the product or... [Read More]

Product Description "Esslinger's work shows that taste can triumph, design and production can be soul mates, and the eye of an individual can shape a product and a company." —From the Foreword by Michael Moritz, partner, Sequoia Capital For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals ... [Read More]