Copy writing is an art form. There are millions of pages of copy on the Internet but most of it is simply not effective because the copywriter did not understand the fundamental rules of writing web copy. You can write effective web copy. This book can teach you how. Get Your Copy Now. You owe it to yourself.

Gary Blake and Robert W. Bly have written a straightforward, well-organized guide to writing "copy intended to sell": ads, direct mail, brochures, catalogs, press releases, press kits, audiovisual promotions, Web-site material, and the like. Copywriting is different from any other writing, business or otherwise. Redundancy that reiterates. Superlativ... [Read More]