Webcopy Handbook: A Newbies Guide! AAA+++

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Mastering This Skill Will Allow You To Do Well Even If Everything Else Has Gone Wrong...How to craft a good and effective headline that will draw your readers in like raving fans!Finally, the correct way to build trust and long lasting rapport with your reads right off the bat...The right way to sell the benefits and not the features. Without this you can... [Read More]

The Ultimate Copywriting Handbook

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If you’re like most Internet marketers, you wouldn’t hire a copywriter for most of your projects—and for good reasons, too...First, you know that most of your projects are simply too small to bring in a high-powered copywriter and pay them $50-100 per page.And second, few others know your product and your market as well as you do. No matter how hard... [Read More]
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"How To Write Irresistible, Persuasive and Engaging Sales Copy So You Can Get More Leads and Make More Sales For Your Products & Services..."You'll Discover How To Easily Write Your Own Salesletters, Opt-in Pages and Ads That Sell!Dear Friend,If you’re like most Internet marketers, you wouldn’t hire a copywriter for most of your projects—and for goo... [Read More]
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Discover How Proper Copyrighting Skills Make Big Profits! Now Anyone Can Write Killer Web Copy!You can even create impulse buys just from your writing. Of course you need to know how to write correctly. Have no fear, here's the guide for you and now it's your turn to profit.Here is what you will learn inside this guide:· The Difference Between Offline an... [Read More]
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Discover How Proper Copyrighting Skills Make Big Profits! Now Anyone Can Write Killer Web Copy!You can even create impulse buys just from your writing. Of course you need to know how to write correctly. Have no fear, here's the guide for you and now it's your turn to profit.Here is what you will learn inside this guide: · The Difference Between Offline a... [Read More]
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Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning ... [Read More]

The Adweek Copywriting Handbook

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited su... [Read More]
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The direct marketer's copywriting handbook gives you inside secrets to mastering the two most powerful tools of direct marketing. Loaded with examples from some of the most successful direct marketing programs working today. DLC: Sales letters - Handbooks, manuals, etc...

The Publicity Handbook, New Edition

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Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all dif... [Read More]