A memorable slogan has been the cornerstone of every great ad campaign.  In the past, writing one great headline could launch a career.  But today's advertising campaigns have become more complicated with so many media platforms to write for--print, television, internet search, online, and cell phones.   How do you write a great headline with perfect ... [Read More]

As an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals. In The Art of the Idea, Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt's claim ... [Read More]

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extrao... [Read More]