Copywriting by Design: Bringing Ideas to Life With Words and Images

Friday, February 26th, 2010 at 5:16 pm  
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Total Customer Reviews: (4)
Seller: Amazon
Copywriting by Design is intended as a self- guided tour for anyone who wants to explore the craft of cop ywriting. Using a make-believe product, Grand Tour Soups, th e author explains the process involved in copywriting. '

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere

Friday, December 18th, 2009 at 11:13 am  
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Total Customer Reviews: (37)
Seller: Amazon
THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING" Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales c... [Read More]

Made to Stick: Why Some Ideas Survive and Others Die

Wednesday, December 16th, 2009 at 12:22 am  
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Total Customer Reviews: (308)
Seller: Amazon
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make... [Read More]

Made to Stick: Why Some Ideas Survive and Others Die

Tuesday, December 15th, 2009 at 11:13 pm  
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Total Customer Reviews: (308)
Seller: Amazon
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make... [Read More]

Words that Sell, Revised and Expanded Edition

Thursday, June 4th, 2009 at 9:30 pm  
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Total Customer Reviews: (30)
Seller: Amazon
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition o... [Read More]

Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

Thursday, May 21st, 2009 at 4:47 pm  
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Total Customer Reviews: (16)
Seller: Amazon
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have over... [Read More]