Winner of the Books for a Better Life Award  Every parent who cares about empowering her daughter should own a copy."- Rachel Simmons, author of Odd Girl Out:  The Hidden Culture of Aggression in Girls “...a must-read for parents and teachers who want to steer girls away from marketing schemes that distort female power and authority and toward true s... [Read More]

Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,00... [Read More]

How to Get Started with Guerrilla Marketing "Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you're getting..." -Seth Godin, author of Meatball Sundae “The G... [Read More]

The direct marketer's copywriting handbook gives you inside secrets to mastering the two most powerful tools of direct marketing. Loaded with examples from some of the most successful direct marketing programs working today. DLC: Sales letters - Handbooks, manuals, etc...