Most organizations have at least one of two publicity problems. They don’t get enough press, or what they do get is disappointing or even damaging. Why? They don’t know the rules of the game. In Feeding the Media Beast, reporter turned media consultant Mark Mathis exposes the simple rules that all journalists follow—whether they know it or not.

Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use MySpace... [Read More]

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all dif... [Read More]