You have an idea. A great idea. Now what? Whether you dream of having your name on the cover of a successful book (and 81% of Americans believe they have a book in them), or you’re a seasoned yet frustrated veteran of the publishing jungle, this nuts-and-bolts guide demystifies every aspect of the publishing process. Husband-and-wife team Arielle Eckstu... [Read More]

"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice." Seth Godin, Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyon... [Read More]