Are YOU Ready to Learn the Simple, yet Effective Techniques That Successful Web Copywriters Have Perfected? Order Today! Learning web copywriting on your own could take ages - Accelerate your learning process, and become an effective web copywriter immediately! Here's The Beginner's Guide to Writing Effective Copy on the Internet With All New, Clear Cut I... [Read More]

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of co... [Read More]

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as t... [Read More]

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advertised in... [Read More]

"Steve Schiffman is a great source of practical, real-life, results-oriented insights. You can read his books again and again."-Patricia C. Simpson, Vice President, Chemical Bank"Steve's techniques are practical, relevant, and easy to apply. Read this book and put his ideas to use." -Andrea Becker-Arnold, Director, Corporate Sales Training, U.S. Healthcar... [Read More]

Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without livin... [Read More]