A sample of the marketing concepts delivered in this book include an introduction to "Reality MarketingTM which will give you a new perspective on how to market your company. You are not a Fortune 500 company, so don't advertise like one! This easy-to-follow program will show you effective techniques for marketing your company including unique discussions... [Read More]

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confoun... [Read More]