Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 compa... [Read More]

The numbers don’t lie. In today’s extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Consider these remarkable statistics: Consumer spending accounts for two-thirds of the economy—and women make 85 percent of all consumer buying decisions. The ma... [Read More]