Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research.  The authors’ practical approach and emphasis on being “real” has made thi... [Read More]

Copy writing is an art form. There are millions of pages of copy on the Internet but most of it is simply not effective because the copywriter did not understand the fundamental rules of writing web copy. You can write effective web copy. This book can teach you how. Get Your Copy Now. You owe it to yourself.

Do you want to build an online empire? This book teaches you 50 ways to use relationship marketing to build a profitable business on the Internet, even if you are starting with a very small list.

“If You Can Read And Follow Simple Instructions, You Can Easily Earn FIVE-FIGURE SUMS Without Having To Worry About Writing Content At All!”You Are About To Discover A Simple Business Model Where You Can Easily Earn Amazing Sums Of Cash!The fact still stands: You will need a constant flow of fresh, unique postings on your blogs or webpages not only to... [Read More]

Copywriting by Design is intended as a self- guided tour for anyone who wants to explore the craft of cop ywriting. Using a make-believe product, Grand Tour Soups, th e author explains the process involved in copywriting. '

This information-packed manual is a must-have reference for anyone who sells with words. Now you can learn from the best, including Joseph H. Appel, Bruce Barton, Harry E. Cleland, George L. Dyer, Claude C. Hopkins, John Starr Hewitt, and other stars of the advertising world. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press.

In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines. Whether you're an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter ... [Read More]

In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to re... [Read More]

Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,00... [Read More]