In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say "Yes!," the "X, Y, Z" principle ... [Read More]

Who Is Talking About You Foreword by Seth Godin and Afterword by Guy Kawasaki. Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of w... [Read More]