Writing books for children is both art and business. If you dream of becoming a children's author -- or even if you're well on your way -- this handbook can help you in writing sellable stories, getting them published, and promoting your books. Topics include common myths about children's writing, children's book categories, elements of successfu... [Read More]

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writi... [Read More]

Write Better Many books explain advertising theory. Very few give you bona fide tips you can take to your keyboard right now. "Write Right" gives you this insight and empowers you to improve your writing. Dramatically. A practical approach to effective writing, "Write Right" hands you actual writing tools you can immediately apply to anything you a... [Read More]

The direct marketer's copywriting handbook gives you inside secrets to mastering the two most powerful tools of direct marketing. Loaded with examples from some of the most successful direct marketing programs working today. DLC: Sales letters - Handbooks, manuals, etc...