A breakout novel is one that rises out if its category - such as literary fiction, mystery, romance, or thriller - and hits the bestseller charts. Maass explains the elements that all breakout novels share and shows readers how to use these elements to write a novel that has a good chance of succeeding in a crowded marketplace. They'll learn to: - Create ... [Read More]

Writing books for children is both art and business. If you dream of becoming a children's author -- or even if you're well on your way -- this handbook can help you in writing sellable stories, getting them published, and promoting your books. Topics include common myths about children's writing, children's book categories, elements of successfu... [Read More]

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited su... [Read More]

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes: Lists of ... [Read More]

Write Better Many books explain advertising theory. Very few give you bona fide tips you can take to your keyboard right now. "Write Right" gives you this insight and empowers you to improve your writing. Dramatically. A practical approach to effective writing, "Write Right" hands you actual writing tools you can immediately apply to anything you a... [Read More]

Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking... [Read More]