Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and descriptions to aid the writing process. Areas covered includ... [Read More]

Teach Yourself Copywriting is a cleverly written book geared not just toward the copywriter but also toward promotions directors. In addition to providing sound and entertaining guidance on writing copy for radio, TV, print, slogans, direct mail, the Internet, public relations, recruitment, and even charity solicitations, author J. Jonathan Gabay als... [Read More]

The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. ... [Read More]

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, lo... [Read More]

Whether you're a company employee looking to move up the corporate ladder or an entrepreneur wanting to position yourself as a hot property, Susan Harrow will show you how to master the art of self-promotion with style and substance. Sell Yourself Without Selling Your Soul will teach you: To be the message you want to give. The formula prof... [Read More]