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The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
 
Manufacturer: How
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Product Description
The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.

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Customer Reviews
Hugely Helpful
 
Review Date: April 4, 2009
Reviewer: Kayle Simon, Clarksville, MD USA
I have several times ordered books or tapes that I thought would help me with making decisions about how to move my company forward, how to price, how to market, etc. They have all fallen short with too-general advice or off-subject musings. This one is actually doing what it says it will do...I'm finding it's almost like a road map, helping me to pick my direction, pushing me to think differently, and clarifying things that used to confuse me. Bravo!
A really good book on marketing.
 
Review Date: July 26, 2008
Reviewer: Jason E. Shultz, Cottonwood, AZ USA
If your a freelancer of any sort, not just a designer, and you need help with your marketing then this is a book you should read. The information supplied could readily apply to almost any entrepreneur regardless of the profession.

One thing about this book, it really forces you to think about what your doing and what you want to become. There are many many fill in the blanks throughout the book causing some deep introspection for the reader.

The pricing section has some good points as well that you should read. But, I think the heart and soul of this book and the one that will have the biggest impact will be the marketing section.
Works for other professions as well
 
Review Date: October 31, 2009
Reviewer: John Hood-Fysh, Albany, Oregon
I love the just plain common sense approach used in this book. It covers all the subject matter needed to help you win customers (the marketing) and then determine what to charge them, and how to have the dreaded money conversations. I have actually read the book once through, and am now working through the material. Ilise and Peleg did a great job. Well worth the price.
Managing design
 
Review Date: May 23, 2009
Reviewer: Maria Stashenko, Moscow, Russia
This book is one of the most practice-oriented I've ever read. It's structured in a "question-answer" way to give useful advices and tools for starting and managing creative business in design. To help readers following authors advices they included fill-in blank forms which makes reading this book an interactive and involving process. I would strongly recommend Marketing and Pricing for starting enterpreneurs as well as mature ones to review thier existing practice and to get broader view on managing creativity and design.
Well written step-by-step guide
 
Review Date: July 18, 2009
Reviewer: sangli1,
I like the way it's written...it's clear and concise. The success stories focus a bit more on the benefits and not as much on the anxities...but still great encouragement that takes the sting out of marketing yourself and your work.
Marketing and Pricing for Designers
 
Review Date: August 3, 2010
Reviewer: Steven,
This was a great book that delivered on its promises! It arrived in exactly the condition described, and shipped right on time.
Las claves del marketing de servicios creativos
 
Review Date: August 30, 2008
Reviewer: Packman, Buenos Aires, Argentina
Libro clave para conocer y manejar las herramientas del marketing de servicios de diseño. 100% recomendable.

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