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The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success
 
Manufacturer: Wiley
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Product Description

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.

  • A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
  • Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
  • A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
  • How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Product Details
  • ISBN13: 9780470503928
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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Customer Reviews
Solid Information
 
Review Date: November 13, 2009
Reviewer: J. Waller, Augusta, ME
I skim read it through once quickly and gleaned several helpful tips. Now I'm in the middle of reading it thoroughly and taking notes. Anyone complaining about this book is simply not looking for the Golden Nuggets of info in it. Instead of complaining of bait and switch try implementing some of the strategies and seeing what happens? I found chapter 6 on creating instant (and verifiable) expert status very helpful with specific instructions as to how to follow the process he used. Just my 2 cents.
A Great Online Playbook for Anyone in Sales or Online
 
Review Date: November 9, 2009
Reviewer: Kurt H. Scholle,
The Never Cold Call Again Online Playbook is the first book in years that I've read in one sitting. I think there was some great information in the same league as Dan Kennedy, Yanik Silver and Mitch Meyerson, among others. It's similar to information that is promoted by many "so-called" gurus and I'm not surprised that Mr. Rumbauskas offers upsells and cross sells. He's a MARKETER for crying out loud! And he has great insights and ideas.

I agree with the reviewer who said the website recommendations alone are worth the price of the book. But for me, I learned some great ideas on podcasting and videocasting that I'm excited to implement. He has ton of great ideas on building website traffic and conversion. The recommendations on achieving Expert Status are wonderful.

Yes, the book itself is a bargain, but the ability to go online for more information and links is a great resource too. I'm going to order a few more of these books to give to friends.
Excellent Book!
 
Review Date: November 11, 2009
Reviewer: Marketing Maven,
I read Frank's last book, Never Cold Call Again, and LOVED his creative approach to sales so I was excited to get his latest book. I found this one even more insightful and informative. Having spent the last few years marketing online and having tremendous success, I wish I would have had this book when I first got started... there is no telling how much more revenue I could have generated. The book is perfect for someone just getting started online and for those who might already have experience, you'll definitely find a few strategies you can implement right away!

Really helpful!
 
Review Date: December 6, 2009
Reviewer: Daniella M. Breen, Yarra Valley, Vic, Australia
This is a great book for anyone building their business online. The detailed information, most of which I've not come across in other net marketing paraphenalia is absolutely useable. I definitely will be recommending this book to others!
The Never Cold Call Online Playbook
 
Review Date: December 6, 2009
Reviewer: Nicholas M. Healey, Sydney Australia
Great detail related to planning and implementing an online strategy for sales oriented businesses. We have started the journey already and are seeing the benefits from building a platform and creating an online brand presence. Well done Frank J Rumbauskas
An excellent primer to online marketing. Great Value for $11
 
Review Date: March 7, 2010
Reviewer: Michael McFarlane, Toronto, ON Canada
I purchased Frank's Cold Calling Is A Waste of Time and found it to be excellent. I have stayed on his mailing list for over four years, so when I received his email to lunch this book, I immediately purchased.

Frank has very successfully used online marketing to brand himself. This book will tell you how he did it. If you are looking to brand yourself online (as opposed to sell a product or a company), then this book is for you. Frank has been there and done it, unlike a lot of the other pretenders selling ebooks and such.

The only criticism I have is that he is saving his best stuff for his $500 course, where he presumably gives you all of the details. For $11 though, this book has a lot of very useful information. You can't lose.
An Excellent Reality-Based Internet Marketing Primer
 
Review Date: December 8, 2009
Reviewer: Kathleen Hanover, Dayton, Ohio
As a marketing and public relations consultant, I find myself explaining internet marketing to marketing newbies on a regular basis. From now on, I'll just be telling them, "buy Frank Rumbauskas' book" instead. A veteran Internet marketer, Frank has distilled the most common Internet marketing tactics into one understandable, easy-to-read guidebook. It's a perfect introduction for old-school, offline marketers, as well as those small business owners and entrepreneurs who don't have a marketing pro on staff. A lot of so-called "gurus" would sell this same information for hundreds or even thousands of dollars. But Frank has assembled a comprehensive Internet marketing overview that anyone can afford. If you have traditional marketing and public relations expertise, The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success will help you transition your skills into the online marketing world. In fact, the book is most useful if you have some marketing experience or background: Frank tells you how to accomplish certain things, but it will take some strategic thinking to know when and why to implement various tactics. Nevertheless, even a beginning marketeer will find a wealth of useful information in "The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success." Highly recommended.

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