 Great for Beginners or Those Doing Publicity as a Second Job |
| Review Date: May 12, 2000 |
| Reviewer: A.Trendl HungarianBookstore.com, Glen Ellyn, IL USA |
| In short, get this book if you are needing to get started in PR as part of your job, or are a beginner as a PR specialist. My first PR job was at a nonprofit with no money for 'real' PR. This book helped me use the few dollars we had without comprosing quality required to make a good impression to publications. It explains the basics, what make a good PR person, and how to pull together the job of convincing others to cover your stories. How to get pics published, media visits, controversy. Logically written, it outlines options and reasons for responding to various situations. A great asset.. this book has a solid directory of resources to help you get your job done. No essential is left without guidance. However, missing from it is a "new" essential, the web. Maybe a newer edition will come out to cover this? |
Excellent Resource
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| Review Date: May 14, 2008 |
| Reviewer: Lizard, Quebec, Canada |
| This is an excellent resource, especially for someone looking for more than just the basics, as so many other books publicity/PR books do. If you're just starting it does cover tha basics as well, but it goes in more depth answering questions that anyone trying to get publicity will soon have. Do you call a journalist after you've sent a press release? This is the type of question that I needed answered and no other book I saw answered them. Most other books I've seen on the subject cover the basics that you can find by doing an internet search for free, this is the only book I found that actually has more to say. |
THE Introductory Text on this subject
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| Review Date: March 22, 2006 |
| Reviewer: Milind, Vasai, Maharashtra India |
I did some research on the various books covering the topic of interaction with the media, primarily press releases. This one seemed a good bet, even prior to ordering it. After having bought it, I am very happy that I made a good choice.
If at all limitations of time restricted you to only one book, then this is the one you must go for. It covers all the aspects of the publicity business, not just press releases. The material is suitable for any person who is a beginner. In short, if you want a good book on publicity, go for this one. |
Highly Recommend This Book On Publicity
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| Review Date: August 16, 2006 |
| Reviewer: Sherri Rosen, New York City |
Great book for a book publicist!!!
Sherri Rosen Publicity LLC
NYC |
Great on Non-Web Publicity Techniques
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| Review Date: August 21, 2002 |
| Reviewer: , |
| Yale and Carothers have a great one with The Publicity Handbook, New Edition. Tons of super-useful stuff, ideas! But, not exactly web-oriented, unlike Michael Levine's Guerrilla PR: Wired, which fully takes the Internet into account in how to get publicity. While The Publicity Handbook is great, it's lack of useful stuff about the web does hurt it. If they'd release a Newer New Edition dealing with the Internet, then I'd really really get that. |
Great resource for beginners
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| Review Date: July 6, 2000 |
| Reviewer: , |
| I've done press work for a number of years, so I was familiar with a great deal of the material covered in this book: how to approach the media, how to compile crash lists, etc. I think that this information, as it is presented by Yale, would be very helpful for newcomers to the field. What I appreciated as a more experienced person was the inside information and advice on handling difficult situations. I also found the end-of-chapter checklists useful and enjoyed reading the many quotations from reporters and PR professionals. These appear throughout the book and they tie the advice given to the opinions of people in the fields. If David Yale is considering revising the book for the year 2000, I would recommend a whole section on the internet. This book, even without much on the web, is worth the twenty bucks. The behind-the-scenes information and media relations do-s and don't-s make it a worthwhile purchase. |
Good beginner's guide
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| Review Date: January 5, 2002 |
| Reviewer: Nicole Bradshaw, Jackson, MS USA |
| When I first started out in PR, I bought this book as a crash course in how to professionally pursue publicity. It's a great primer, and I still have it on my bookshelf today. The only caution I would give to beginners buying this book is to slow down. Not every institution/business is going to have the budget for some of these ideas. Do what you can with the resources you have, and use the book as a good guide. |
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