To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to: • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos–on a budget • Edit and enhance your videos • Create a presence on the YouTube site • Manage a video blog • Generate revenues from your YouTube videos • Produce more effective YouTube videos Includes profiles of successful businesses • Blendtec • Charles Smith Pottery • Annette Lawrence, ReMax ACR Elite Group, Inc. • Stone Brewing Company • D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource. Front cover quote: “Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started.” – Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie |
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 An Internet marketing book that can help small businesses and nonprofits alike use YouTube to enhance their marketing efforts! |
| Review Date: September 7, 2008 |
| Reviewer: Jeff Lippincott, Princeton, NJ USA |
I loved this book. It is well outlined and well written. And it is very topical in today's business marketing world where small businesses can use YouTube to enhance their online marketing efforts significantly. The book has 16 chapters divided into the following five parts:
I. Marketing your business online with YouTube (1-3)
II. Producing Your YouTube Videos (4-8)
III. Managing Your YouTube Videos (9-11)
IV. Working with YouTube Video Blogs (12-13)
V. Promotion and Monetization (14-16)
And each Part is concluded with a "Profile" which applied what had been discussed in the chapters preceding it. I found these profiles very helpful and informative. Not too long ago I read and reviewed "Show Me: Marketing with Video on the Internet" (ISBN: 1884230016). I had high hopes for that book and wanted it to be like the instant book being reviewed. Unfortunately it fell short of my expectations. However, after reading "YouTube for Business" this other book might be a good companion read?
Internet marketing today seems to be about putting together successful ways to generate traffic to your company or nonprofit Web site. You can do this by performing Search Engine Optimization (SEO) techniques. You can do this by creating lots of content pages in your Web site. You can do this by writing articles and posting them on free article-posting sites online. Each article will have a by-line directing traffic back to your site. You can generate traffic by creating one (or more than one) blog which will direct traffic back to your site. And after reading this book you can generate traffic by creating simple videos you post on YouTube that will direct viewers back to your Web site.
The really neat thing about YouTube traffic generation is that it not only generates traffic, but it allows you to get your face and voice in front of people as though you were standing there talking with them. You can become three-dimensional rather than just two.
My favorite part of the book was Part II where the author goes into some depth into how to produce videos for posting on YouTube. And it is these same videos you will want to paste into your main Web site and your blog posts. I highly recommend this book for just about any small business owner who wants to make a name for themselves better and quicker. 5 stars!
PS. Take a look at the Search Inside material offered by Amazon so you can examine the Table of Contents of this book and more fully understand what this book has to offer. |
YouTube for Business
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| Review Date: November 16, 2008 |
| Reviewer: Tami Brady, Calgary, Canada |
Lately everyone seems to be talking about YouTube. What started out as a place to waste a few hours watching stupid people tricks has grown into the next big marketing thing. It makes sense. Where else can you get your infomercial or other video blurb in front of millions of people without paying a cent?
Many people are jumping on the bandwagon without thinking. They post their old commercials or send in a clip without much thought about if they should be using YouTube. While YouTube can be a great opportunity, it has to fit your company and your product. Like any marketing plan, you have to know your target audience and find out they need, want, and desire. Then, tailor your product and your marketing to suit them.
YouTube for Business goes through the complete process from figuring out if YouTube is right for your marketing plan and shooting a video through editing and formatting concerns to posting your video at YouTube and other like-minded sites. If you are the least bit curious about online video marketing, you have to get this book. It will help you figure out what you need to do and how to go about do it. |
Perfect, honest, full of Info & advices
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| Review Date: January 11, 2009 |
| Reviewer: Rolands Petrevics, Taiwan |
I am reading a lot, on various marketing topics, and now, i am at the stage, where I can distinguish between really honest, helpful and hardworking books on subjects - especially on marketing.
Such an honest book in 2009 in virtually impossible to find! No really! Author does not tries you sell his stuff. Author does not asks every second page to subscribe his newsletter of whatever. Instead - he packs book full with VALUABLE info, on just exactly what the topic is - how to use youtube in your marketing matrix.
And one more thing - if you afraid (same as I did), that author will pack 3/4 of book on useless topics on what youtube is, and how to use it and bla bla bla - then don't! I was such a positively surprised that this book is all packed with valuable info, covering as technical issues, and then goes giving you most valuable that can be - examples and tips on what and how you can put on youtube. Just read the book - stop a little - and think how it apply to your business - and a spark happens in your mind. Thanks to author I had a lot of a-ha moments when I was reading his work.
Highly recommended! |
Solid practical advice on incorporating YouTube in your marketing mix
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| Review Date: February 9, 2009 |
| Reviewer: Jerry Saperstein, Evanston, IL USA |
Most books of this kind are quickies turned out by hack writers who scoop up stuff from the web and regurgitate for those too lazy or inexperienced to do the same thing.
But there are occasional gems like this one. Michael Miller may be prolific with more than 80 how-to books to his credit, but he is also professional in his approach and a skillful writer.
He tackles the cocnept of using YouTube for business in a very methodical way. He walks the reader through the reasons for using YouTube, the basics of video production, managing your online videos, video blogging and promotion and monetization.
Obviously those who know their way in production can skip those pages, but on the whole, Miller's book is well-worth reading in its entirety. Even though it covers many basic areas, Miller is an informative writer who never conscends. This is a book on using YouTube to market your business and Miller never lets that object out of sight. He also includes a few profiles of real-life users of YouTube mrketing videos that are quite compelling.
Overall this is a solid read for anyone with even the vaguest interest in exploiting YouTube for their own business interests.
Jerry |
Highly Informative and well written
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| Review Date: January 8, 2009 |
| Reviewer: B. Page, Bristol, CT |
| I loved this book because it is simple, clear and concise in it's instructions and explanations of marketing ideas. For anyone who doesn't know anything about marketing, this book is for you because it explains why you should do something. Until I read this book, I had no idea of the power of YouTube as a marketing tool, as well as other social networks such as Facebook and MySpace. It's a gem for sure! |
Just the book I was looking for
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| Review Date: January 13, 2009 |
| Reviewer: Mary Adams, |
| I have been trying to figure out how to get started in adding video to my marketing mix to complement my blogging and make my ideas more tangible to people. This book has the right mix of theory and practice. It helped me think about how to organize myself, how to frame the shots and create a compelling view. But it also helped me buy the right camera and deal with practical needs. I recommend the book to anyone looking to get started--and do it right from the beginning. |
He covered it all
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| Review Date: March 13, 2009 |
| Reviewer: Susan Denis, |
| This book is exactly what I needed. He spoke in simple terms, but provided great detail and valuable information. He covered every detail. I feel very comfortable about my knowledge of YouTube operations, making my videos, uploading, editing, and the whole process. I highly recommend this book. |
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